Privacy Policy

Effective Date: 12/14/2024

Your Privacy Matters to Us

Welcome to Dry Eye Mask! This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website www.dryeyemask.com. By using our site, you agree to the practices described in this policy.

1. Information We Collect

We collect two types of information:

Personal Identification Information
This is information you provide directly, including:

  • Name

  • Email address

  • Phone number

  • Billing and shipping addresses

  • Payment details (processed securely through third-party providers)

Non-Personal Identification Information
This is information collected automatically when you use our website, including:

  • IP address

  • Browser and device type

  • Operating system

  • Usage data (e.g., pages viewed, time spent on site)

2. How We Use Your Information

We use your information to:

  • Provide and improve our products and services

  • Process orders and transactions

  • Respond to inquiries and support requests

  • Send promotional emails (with your consent)

  • Maintain site security and functionality

  • Comply with legal obligations and enforce our policies

We also use third-party tools like Google Ads and Google Analytics to:

  • Analyze website traffic and performance

  • Deliver relevant advertisements based on your interests

  • Understand user interactions to improve your experience

Google Analytics collects information such as IP addresses, device details, and browsing behavior. You can learn more in Google’s Privacy Policy. To opt out of tracking, use the Google Analytics Opt-Out Browser Add-On.

3. Sharing Your Information

We do not sell your personal data. We may share it in these situations:

  • With Service Providers – for payment processing, shipping, and operational support

  • To Meet Legal Requirements – if required by law or in response to legal processes

  • In Business Transfers – during mergers, acquisitions, or asset sales

  • With Your Consent – if you authorize us to do so

We may also share anonymized data with third-party advertising platforms to deliver personalized ads.

4. Your Privacy Rights

If you are a U.S. resident, you have the right to:

  • Access – Request a copy of your personal data

  • Correct – Update or correct inaccurate information

  • Delete – Request deletion of your data, subject to exceptions

  • Opt Out – Unsubscribe from marketing emails using the “unsubscribe” link

California Residents:
Under the CCPA and CPRA, you may also:

  • Request disclosure of data collection practices

  • Request correction of personal information

  • Opt out of the sale or sharing of your data (we do not sell personal data)

  • Limit use of sensitive personal information

Residents of Virginia, Colorado, Connecticut, and Utah may have similar rights.

To exercise your rights, contact us at help@eyemask.com.

5. Cookies and Tracking Technologies

We use cookies and similar tools to:

  • Remember your preferences

  • Analyze site usage and performance

  • Deliver targeted advertising (where applicable)

You can manage cookies through your browser settings. Disabling cookies may limit site functionality.

We honor “Do Not Track” signals where required by law.

6. Data Security

We take reasonable administrative, technical, and physical steps to protect your data. However, no system can be guaranteed 100% secure.

If a data breach occurs, we will notify affected users as required by law.

7. Third-Party Links

Our website may include links to third-party sites. We are not responsible for their privacy practices. Please review their privacy policies before sharing information.

8. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect personal information from children. If we learn we have done so, we will delete it promptly.

9. Changes to This Privacy Policy

We may update this policy periodically. Any changes are effective immediately upon posting. We encourage you to review this page regularly.

For significant updates, we may notify you by email or with a prominent notice on our website.

10. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

📧 Email: help@eyemask.com

📍 Address:
Wizard Research
900 Wilshire Blvd
Los Angeles, CA 90017

Thank you for trusting Dry Eye Mask with your information!